A few weeks ago I had the absolute joy of carving out enough time to head to Edinburgh (albeit 12 hours late) and to ride the Pennine Rally 2022. It may be a coincidence, but I watched a lot of riders eating nut butter (in some wonderfully creative ways I should add) and I saw a lot of the same riders manage themselves over 5 pretty tough days to a triumphant finish in Manchester. Now surely there's a connection?
Yes, the connection might be that OP are an event partner, but hear me out. The Pennine Rally uses our Second City Divide (SCD) route concept, with a few tweaks and Rapha have since developed the Rally into a brilliant bikepacking event, best summised with the #itsarallynotarace tag.
It was on the original running of the SCD in 2018 that Outdoor Provisions was born, with prototype nut butter sachets first tested on the Badger Divide in 2020. Nut butter has long been used as an energy food for various pursuits, but in this highly portable format, it could be tailor made for for bikepacking, trail running and multi day hikes.